Sustainable Bliss

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Setting up Google Workspace for Non Profits

Register with Google for Nonprofits to get access to the Google Apps Suite

  • you need to wait until your organization is updated on the IRS Exempt Organizations Select Check website, updated monthly

  • Confirm to Google that you own the domain (need access to domain management e.g. GoDaddy)

    • log into Google Admin console

    • Click Continue to verify domain with a TXT record

    • Copy verification code

    • log into Domain host -> DNS

    • At the bottom of the Records table, click Add

      • Type = TXT

      • Host = @

      • Text = paste the verification code from Google

      • Save

    • Go back to Google and click ‘Verify my domain’ (can take up to 48 hours)

  • Wait for TechSoup to validate that you are a nonprofit

  • Activate Workspace, wait for Google to confirm

  • Create at least one account in User management

  • Point mail service to Google (MX records - need access to domain management e.g. GoDaddy)

    • log into Domain host -> DNS

    • Delete any MX records

    • Add Google’s MX records one at a time

      • At the bottom of the Records table, click Add

      • Type = MX

      • Host = @

      • Points to - Priority

        ASPMX.L.GOOGLE.COM - 1

        ALT1.ASPMX.L.GOOGLE.COM - 5

        ALT2.ASPMX.L.GOOGLE.COM - 5

        ALT3.ASPMX.L.GOOGLE.COM - 10

        ALT4.ASPMX.L.GOOGLE.COM - 10

      • TTL - leave default

      • Save

    • Go back to administration console, and click ‘activate Gmail’

  • Create role accounts in User management (account@yournonprofit.org)

    • Typical accounts to set up: info/contact, marketing/pr, president/chair, secretary, treasurer, membership, development, volunteers

  • Go into each of those role accounts and forward the mail to the officeholder’s choice of email destination

    • open Gmail for the account

    • Settings -> See all settings -> Forwarding and POP/IMAP tab

    • Add a forwarding address -> enter person’s email that they will monitor

    • Confirm -> Proceed

    • That person will be sent a confirmation email,

      • Subject line: (#XXXXXXXXX) Gmail Forwarding Confirmation - Receive Mail from role@yournonprofit.org

      • Have them click on the link

    • In Gmail, click confirm

    • Go back into Settings -> See all settings -> Forwarding and POP/IMAP tab -> Forwarding

    • Click on “Forward a copy of incoming mail to” option, make sure appropriate email is selected

    • Choose appropriate option:

      • Keep Gmail’s copy in the Inbox (unread)

      • Mark Gmail’s copy as read

      • Archive Gmail’s copy

      • Delete Gmail’s copy

    • Save Changes

    • Test by sending an email to each account

      • Confirm that email made it to the position email account

      • Confirm that forwarded recipient received the email

Dissolving a Non Profit

Did your non profit get absorbed into another one, or has it lost its active status? You have three options:

  1. transition it to a new team
  2. suspend it
  3. officially dissolve it

Transition a Non Profit

If your current team is no longer interested in pursuing your non profit's mission, but there is a new team that would like to do so, you simply need to have the existing board vote the new board into place, and have them elect officers. The mission of the new folks must be consistent with the existing organization, or else the following steps should be taken:

  1. Ensure that the new mission is consistent with the current non profit status of the organization
  2. Amend the Bylaws and Articles of Incorporation to reflect the new mission
  3. Notify the IRS via the annual 990 filing
  4. In California, file a Certificate of Amendment of Articles of Incorporation with the Secretary of State ($30)

Suspend a Non Profit

You might want to suspend your non profit instead of dissolving it if you think it might become active within 2 years, or you think there is another organization that may want to take it over.

Dissolve a Non Profit

Here's what you need to do to officially dissolve a non profit.

Creating a Non Profit

I went through the process of helping to create a non profit for First Friday: Oceanside Art Walk. I'll share that process here. How to decide

  • Option 1: work with an established organization as fiscal agent

    • similar mission

    • typical fees 5%-10%

  • Option 2: join an existing organization

    • make sure it is a cultural fit

  • else pursue 501(c)(3)

Concerns

  • buy-in from a group of people - if it is going to be a community organization there must be more than just one person invested

First things first

  • develop mission statement

    • answers purpose, how, who benefits

      • example: "The mission of United Way of York County is to inspire the people of York County to make a difference in the lives of their neighbors through financial generosity and volunteer commitment"

  • create board of directors, elect officers

    • establish policy, exercise fiscal responsibility and oversee management (Association of Fundraising Professionals)

    • minimum officers are President, Secretary, Treasurer/CFO

      • President cannot be Secretary or Treasurer, but the person holding the Secretary role can also be the Treasurer

      • Officers cannot be paid for those roles

    • Executive Director cannot be President, but can be Secretary or Treasurer

    • evaluate time, talent, treasure

  • decide whether to engage a lawyer

    • ours fromTaxFreeCharity.com made it easy, providing the following services:

      • checked name availability

      • procured EIN

      • created/filed articles of incorporation

      • drafted bylaws

      • drafted initial meeting minutes

      • created/filed IRS Form 1023

      • drafted CT-1

      • drafted FTB 3500A

  • Bylaws

    • rules for calling board meetings, define quorum

    • how/when board members and officers are selected/elected/removed

    • officer job descriptions

    • pitfalls

    • checklist

  • file Articles of Incorporation ($98)

  • get an Employer Identification Number (EIN)

    • donation letter text: "To comply with IRS requirements regarding charitable donations, we affirm that no goods or services have been provided to you, in whole or in part, in consideration for your contribution."

  • file IRS Form 1023 ($400)

    • no corporate income tax

    • accept tax deductible donations

Put everything in place

  • check name availability

  • create bank account

    • in general, a bank needs your EIN and a copy of the endorsed Articles of Incorporation and possibly the organization's bylaws, signed by the officers

    • the signers on the account should be officers

    • banking rules/guidelines

  • establish PO Box and physical address

  • establish phone number

    • grab free number from Google Voice and forward it to a cell phone

  • create official Initial Meeting Minutes

  • for every meeting, record miniutes

  • put Liability Insurance policy in place

  • policies

Yay! Got the Letter of Determination from the IRS!

Ongoing Filings (for CA entity)

General nonprofit resources:

Arts resources:

Grant resources:

1 - The idea

Articulate Concept

  • provide detailed description of product, customers, how business would operate

Define Business Customers

  • define which businesses would pay for your good/service

Define Consumer Customers

  • define which consumers would pay for your good/service

2 - Research to Confirm Concept

Customer Research (Consumers and Businesses)

  • review census data to vet that customers are out there
  • interview potential customers to determine depth of needs

Local Competitor Research

  • review business data to determine if marketplace is crowded
  • review competitor websites and come up with list of their strengths

Industry Research

  • define list of industry standard product and service offerings
  • review customer needs and come up with list of gaps that you could fill

Best Practices

  • come up with examples
  • define optimal customers
  • research and document industry standards
  • create clear approach on distinguishing this business

3 - Firm up Preliminary Idea

Reassess and Redefine Concept Come up with Business Name

  • check business name on fictitious name site
  • check business name on trademark site

Website Prep

  • buy website URL
  • decide where to host website

4 - Create Pricing Model

Research Competitor Pricing and Service Offerings in Local Area Define Your Costs, including

  • marketing
  • raw materials
  • long term equipment investments
  • subcontractors
  • travel time and cost
  • product delivery method
  • follow up

6 - Create Financial Infrastructure

Set up Small Business Finance Software

Get Business Phone Number

  • one quick and free option is Google Voice - free phone number that forwards calls to this number to your phone or to a voicemail account

Establish Business Bank Account

Sign up for a Business Credit Card

  • suggestion: San Diego County Credit Union - debit card connected to business bank account
  • Capital One

Determine Insurance Needs

  • equipment - initially might be able to use rider on personal insurance, may be offered by industry associations
  • general liability
  • professional indemnity insurance

7 - Legal Filings

EIN

Business License

Permits

LLC

Fictitious Business Name

  • San Diego County - do check, file $42, after filing publish once a week for 4 weeks in an approved county newspaper
  • State of CA - specific to corp, LLC, LP

Trademark / Copyright

8 - Branding

Logo

Colors

  • pick 2 or 3 colors
  • complementary - oposites on the color wheel
  • harmony = 3 side by side:
    • 2 blues + 1 green
    • 2 browns + 1 red
    • 2 reds + 1 yellow
    • 2 yellows + 1 white
    • 2 white + 1 blue

Social Media

Website

  • Buy website URL
  • Define hosting platform / website creation  / URL registry 
    • Wordpress via GoDaddy. Bluehost or similar platform
    • Squarespace
  • use 2 business colors
  • implement SEO
  • implement best practices from competitor research
  • create mobile version (phone, tablet)
  • decide how email should work
    • gmail 'send mail as'
  • list of sites that you want to link from
    • local business organization
    • business customers
    • partners and suppliers

Business Card

9 - Create Business Plan

Sections of Business Plan

  • competitive advantage
  • define mantra
  • define mission
  • define vision
  • define measures
    • specific, measurable, achievable, realistic, time driven
  • define method
  • define mechanics
  • define checkpoints
  • do SWOT analysis

11 - Marketing

Online Marketing

  • craft targeted website
  • identify websites to advertise on
    • yelp, google
    • customers
    • suppliers
    • local customer industry groups
    • local associations for your industry
  • google pay per click

Direct Marketing

  • develop postcard
  • craft sample library / portfolio book
  • national industry group

Networking

  • present at local customer industry group
  • develop story for local magazine or news organizations
  • local chamber / business organizations