Customer Research (Consumers and Businesses)
- review census data to vet that customers are out there
- interview potential customers to determine depth of needs
Local Competitor Research
- review business data to determine if marketplace is crowded
- review competitor websites and come up with list of their strengths
Industry Research
- define list of industry standard product and service offerings
- review customer needs and come up with list of gaps that you could fill
Best Practices
- come up with examples
- define optimal customers
- research and document industry standards
- create clear approach on distinguishing this business