Logo
- develop tag line
- create business logo
- farm it out to designers:
- 99designs.com - $299
- hatchwise.com - $150
- mycroburst - $199
- farm it out to designers:
Colors
- pick 2 or 3 colors
- complementary - oposites on the color wheel
- harmony = 3 side by side:
- 2 blues + 1 green
- 2 browns + 1 red
- 2 reds + 1 yellow
- 2 yellows + 1 white
- 2 white + 1 blue
Social Media
- blog
- Linked In
- YouTube
- hootsuite
- press release
- Gebbie Press - $95
- PR Web - $89-$160
- white paper ideas and venues
Website
- Buy website URL
- Define hosting platform / website creation / URL registry
- Wordpress via GoDaddy. Bluehost or similar platform
- Squarespace
- use 2 business colors
- implement SEO
- google guide
- google webmasters tools
- add website to google webmaster central
- implement best practices from competitor research
- create mobile version (phone, tablet)
- decide how email should work
- gmail 'send mail as'
- list of sites that you want to link from
- local business organization
- business customers
- partners and suppliers
Business Card
- Green options:
- GreenerPrinter.com - $30 for 250 soy ink
- VistaPrint - $23 for 250
- 123print - $16 for 100
- 1/2 size $22 for 50 (not recycled)
- barefoot press - $29 for 250
- PSPrint .com- $20 for 100
- 1/2 size $13 for 50